“Don’t forget the bait!”

TakeMeFishing.org partnered up with streetwear label Free & Easy to create a unique four-piece starter pack designed to encourage even the most fashion-forward fishing-newbies to pick up a rod and hit the water in style. Inspired by old-school nature docs and how-to videos, this spot proves that going fishing is possibly cooler now than it’s ever been!

Directed by Julian Muller

Cinematography by Nick Castle

Edit by Jonny Look

Illustration by Brandon Lamar Rials

Producer: Lauren Ballantyne

Production Company: verytaste

Agency: Complex