“A little play can make your day.”

For this spot, our goal was to show how California Lottery Scratchers can add a little play into your day. So we created a Rube Goldberg style chain reaction machine using everyday household items to turn a mundane game of paper basketball into a high-stakes competition between friends. To get the machine to “work” took a lot of preparation and planning, but the process ultimately paid off with a very fun result!

Directed by Julian Muller

Cinematography by Stefan Vleming

Creative Director and Editor: Jonny Look

Producers: Kathy Steele, Mike Marasco, Kasandra Baruch

Production Company: Raw Media House

Agency: Complex