”Fitness unlocked a new world for me.”
- Jera Foster-Fell
For Michelob Ultra’s #LiveULTRA social campaign, we created a micro content series featuring cycle instructor Jera Foster-Fell talking about her fitness journey and finding community. Jera was incredible to work with and taught me that fitness is more than just physical.
Director: Julian Muller
DP: John Kopec
Agency: Laundry Service
Production Co: Cycle Media