HPNOTIQ — JULIAN MULLER

Lean Back.

Terror Squad head honcho Fat Joe takes the reins as Creative Director of Hpnotiq HQ in their new OG Campaign honoring early 2000s pop culture and commemorating when the brand first launched back in 2001.

Director: Julian Muller

DP: John Kopec

Agency: Team Epiphany

“With Joe at the helm, Hpnotiq allowed him to dabble on the creative side and star in a couple funny commercials. ‘We had some dry humor in there making fun of all these stereotypes,’ he explains. ‘It's some Jim Carey type of shit. It came out fire.”

— Billboard

“Whether or not employees are now required to refer to him officially as Mr. Joseph Cartagena has yet to be revealed, but based off the promo video seen above it seems like one fun day on the job working under the “Lean Back” hitmaker.”

— The Source

Lean Back.

“With Joe at the helm, Hpnotiq allowed him to dabble on the creative side and star in a couple funny commercials. ‘We had some dry humor in there making fun of all these stereotypes,’ he explains. ‘It's some Jim Carey type of shit. It came out fire.”

“Whether or not employees are now required to refer to him officially as Mr. Joseph Cartagena has yet to be revealed, but based off the promo video seen above it seems like one fun day on the job working under the “Lean Back” hitmaker.”

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