“Let your sole out.”

Gushers joined forces with streetwear design lab RAL7000Studio to unleash a custom liquid-filled sneaker, so we traveled to their studio in Italy to show the process and inspiration behind how it came to life. Using a combination of hand-drawn 2D animation and 360/VR cameras, we took fans on a journey into the Gushers universe.

Directed by Julian Muller

Cinematography by Daniel Contaldo

Animations: Mack Williams, Pig Apple

Producers: Lauren Ballantyne and Hannah Swayze

Production Company: Ataria Pictures

Agency: Complex