“Get more into whatever you’re into.”

For the premiere episode of Dell XPS & Intel’s new series, Alter Ego, British singer-songwriter Ella Mai travels to Los Angeles to sit down with one of streetwear’s most iconic, well-respected designers, Jeff Staple, to get the lowdown on what it takes to design a hype-worthy streetwear drop.

Directed by Julian Muller

Cinematography by Casey Stolberg

Edited by Jonny Look

Executive Producers: Jarrett DePasquale, Jake Wasserman

Production Company: Hidden Content

Agency: Complex