Rubber & Sole
To celebrate the release of the 2021 Lexus IS F Sport, Lexus hit up digital sneaker designers RTFKT to design an exclusive one of one sneaker based on its muscular silhouette and futuristic design elements. This 3-part series documents RTFKT’s inspiration, design, and manufacturing process from beginning to finished product.
Director: Julian Muller
DP: Chris Westlund
Editor: Jonny Look
Producers: Cristina Serrano, Tomás Whitmore, Valerie Bush
Agency: Complex