“A little play can make your day.”
For this spot, our goal was to show how California Lottery Scratchers can add a little play into your day. So we created a Rube Goldberg style chain reaction machine using everyday household items to turn a mundane game of paper basketball into a high-stakes competition between friends. To get the machine to “work” took a lot of preparation and planning, but the process ultimately paid off with a very fun result!
Directed by Julian Muller
Cinematography by Stefan Vleming
Creative Director and Editor: Jonny Look
Producers: Kathy Steele, Mike Marasco, Kasandra Baruch
Production Company: Raw Media House
Agency: Complex