The All-New BMW X3

For the launch of BMW’s all-new American-made X3, we went to Spartanburg, South Carolina, where BMW has their top secret test track, to ask chief driving instructor Matt Mullins just what makes the X3 such a rush to drive.

Director: Julian Muller

DP: Alex Chinnici

Edit: Bennett Springsteel

Agency: Laundry Service

Production Co: Cycle Media